A logo design is the most well-known marketing and communication tool in the business world. This graphical representation reflects the identity of your company but at the same time reveals the nature your business and conveys the message you want to communicate to your consumers. Karl Lagerfeld, fashion designer and director of Chanel once said:
“…In a big part of the world, people cannot read French or English–but are great in remembering signs.”
And indeed, having a logotype makes sure that your company is memorable. Thus, to create this instant recognition when designing your corporate identity, you may choose from the following design styles:
- Symbolic/Iconic
- Wordmark
- Lettermark
- Combination mark (combining symbols, icons, word and/or letters)
- Emblem
Your choice in design style will depend on how you want build your brand’s identity. Note that a unique and well-designed graphic mark will differentiate your company from the others.
Being the most visible manifestation of your company, your logotype contributes to your company’s success. You can use it everywhere- business cards, letterhead, brochures, adverts and website.
To avoid mistakes in the designing phase, do not hesitate to seek assistance with a professional designer.